Simon Bartold- a conversation about athletic footwear
This week on the NK Active podcast Nick, director of NK Active, engaged in a fascinating conversation with Simon Bartold, a prominent podiatrist with extensive experience in the footwear industry. Simon’s journey has taken him from clinical practice to the grand stages of four Olympic Games and two World Track and Field Championships. He then ventured into the realm of design research and innovation, working to bridge the gap between performance and injury prevention in athletic footwear.
The Intersection of Retail and Medical Aspects
Simon Bartold points out the existing barriers between the retail and medical aspects of footwear, drawing a parallel to an “unhappy marriage.” He emphasizes that one of the fundamental issues in this domain is communication. The challenge lies in reconciling retail-driven concepts with medical paradigms in athletic footwear.
In Simon’s view, the industry often clings to two great beliefs: the belief that cushioning prevents injury and that controlling pronation minimises the risk of injuries. However, he highlights the need for scientific accuracy and open communication between healthcare professionals, designers, and retail to move past these paradigms.
The Challenge of overcomplicated Footwear
In a world filled with complex and heavily marketed technologies, Simon argues that consumers ultimately want footwear that works effectively. He advises against the excessive use of insoles and high-tech features, emphasising the importance of simplicity and functionality. Simon also highlights the diversity of athletes and their unique needs, suggesting that not all athletes require the same type of footwear. When dealing with individuals with significant mechanical issues, orthotic insoles may be more appropriate than relying solely on mass-produced shoes.
Changing Trends and Environmental Concerns
The athletic footwear industry is undergoing significant transformations, with sustainability becoming a central focus. Companies like Hoka, founded by ex-professional footballer Michael Doy, are pioneering environmentally friendly solutions. Simon acknowledges the immense carbon footprint generated by major manufacturers and urges the industry to explore sustainable materials, such as those derived from corn or potato starch.
Simon’s extensive experience and insights shed light on the complex world of athletic footwear. Bridging the gap between retail and medical aspects, simplifying shoe designs, and prioritising sustainability are critical aspects that will shape the future of athletic footwear. The intersection of healthcare and footwear innovation promises exciting developments that will benefit athletes and consumers alike.
Listen to the latest episode of the NK Active podcast here on your chosen platform – https://kite.link/nk-active or watch the full video below…
Find out more about Simon Bartold
Visit his website here https://www.bartoldclinical.com
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